UI/UX Designer
Deema
Hammouri
I design meaningful digital experiences with a focus on clarity, usability, and emotional connection.
About
I care about designing products that feel intuitive, elegant, and genuinely meaningful.
My approach combines human-centered design with structured thinking and visual clarity.
With a background in Software Engineering, I bring both analytical thinking and creative problem-solving into every project.
Featured Projects
Selected Work
Case Study
Hikayat Makan
A heritage storytelling experience designed to reconnect people with Jordan’s cultural places through story and memory.
Case Study
Elevi
Elevi is a platform focused on helping users identify skill gaps and build clear professional growth paths through personalized learning experiences.
Skills
What supports my design approach
UX & Research
- User Research
- User Personas
- Journey Mapping
- Usability Testing
- Information Architecture
UI & Interaction
- Wireframing
- Interactive Prototyping
- Design Systems
- Interaction Design
- Responsive Design
- Accessibility Basics
Tools
- Figma
- FigJam
- Miro
- Notion
- Adobe Illustrator
Strengths
- Human-Centered Thinking
- Attention to Detail
- Structured Design Process
- Clear Visual Hierarchy
- Software Engineering Mindset
Experience
My background
UI/UX Intern
Al-Hussein Technical University (HTU)
Oct 2025 – Feb 2026
340+ hours of intensive UX/UI training and hands-on practice
- • Designed end-to-end UX/UI solutions across the full design lifecycle.
- • Conducted research to uncover user needs and behavior patterns.
- • Built personas, journeys, wireframes, and prototypes in Figma.
- • Applied usability principles, design systems, and accessibility basics.
- • Combined design thinking with technical understanding to improve product clarity.
Process Journey
Following the design route from insight to experience
Step 01
Discover
I begin by exploring the product context, business goals, user needs, and the overall problem space before moving into solutions.
Step 02
Research
I gather insights through research methods such as interviews, observation, competitor review, and user behavior analysis.
Step 03
Define
I turn research findings into a clear design direction by identifying challenges, opportunities, and experience goals.
Step 04
Structure
I organize information architecture and user flows to create intuitive experiences.
Step 05
Design
I create polished interfaces with strong hierarchy, consistency, and visual systems.
Step 06
Prototype
I build interactive prototypes to test screens, flows, and interactions before development.
Step 07
Refine
I improve the experience through testing, feedback, and iteration to make products more effective and user-centered.
Contact
Let’s create digital experiences with more clarity and meaning.
I’m open to junior UI/UX opportunities and creative collaborations.